PRIVACY POLICY
Last Updated: 15 February 2026
1. INTRODUCTION
B|G Vitae ("we," "our," or "us") is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or purchase our wellness supplements and nutraceutical products.
2. INFORMATION OFFICER
In terms of POPIA, our Information Officer is responsible for ensuring compliance with data protection laws.
Contact Details:
- Business Name: B|G Vitae
- Email: Support@dentra.co.za
- Physical Address: Centurion, South Africa
3. PERSONAL INFORMATION WE COLLECT
We may collect the following categories of personal information:
3.1 Information You Provide:
- Name and surname
- Email address
- Telephone number
- Delivery and billing addresses
- Payment information (processed securely through our payment provider)
- Date of birth (if required for age verification)
- Account login credentials
3.2 Health-Related Information:
- Product preferences and purchase history related to wellness supplements
- Any health information you voluntarily provide in product reviews or customer service interactions
- Dietary preferences or restrictions you share with us
3.3 Automatically Collected Information:
- IP address and device information
- Browser type and version
- Pages visited and time spent on our website
- Cookies and similar tracking technologies
4. PURPOSE OF PROCESSING
We process your personal information for the following lawful purposes:
- Order Fulfillment: Processing and delivering your purchases
- Customer Service: Responding to inquiries and providing support
- Payment Processing: Completing transactions securely
- Marketing Communications: Sending promotional offers and product information (with your consent)
- Legal Compliance: Meeting tax, accounting, and regulatory requirements
- Fraud Prevention: Protecting against fraudulent transactions
- Website Improvement: Analyzing usage patterns to enhance user experience
5. LEGAL BASIS FOR PROCESSING
We process your personal information based on:
- Your consent (which you may withdraw at any time)
- Contractual necessity (to fulfill your orders)
- Legal obligations (tax and regulatory compliance)
- Legitimate interests (fraud prevention and business operations)
6. SHARING OF PERSONAL INFORMATION
We may share your personal information with:
6.1 Service Providers:
- Payment processors (for secure transaction processing)
- Courier and delivery services (for order fulfillment)
- Cloud hosting providers (for data storage)
- Email service providers (for communications)
6.2 Legal Requirements:
- Law enforcement or regulatory authorities when required by law
- Legal advisors in connection with legal proceedings
We do not sell your personal information to third parties.
7. CROSS-BORDER TRANSFERS
Some of our service providers may be located outside South Africa. When we transfer your personal information internationally, we ensure appropriate safeguards are in place as required by POPIA, including:
- Ensuring the recipient country has adequate data protection laws
- Implementing contractual protections
- Obtaining your consent where necessary
8. DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, destruction, or alteration, including:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure servers and databases
- Access controls and authentication
- Regular security assessments
9. DATA RETENTION
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law:
- Transaction records: 5 years (for tax and accounting purposes)
- Marketing consent records: Until you withdraw consent
- Account information: Until you request deletion or account closure
10. YOUR RIGHTS UNDER POPIA
You have the following rights regarding your personal information:
10.1 Right to Access: Request confirmation of what personal information we hold about you
10.2 Right to Correction: Request correction of inaccurate or incomplete information
10.3 Right to Deletion: Request deletion of your personal information (subject to legal retention requirements)
10.4 Right to Object: Object to processing of your personal information for direct marketing purposes
10.5 Right to Restriction: Request restriction of processing in certain circumstances
10.6 Right to Data Portability: Request your personal information in a structured, commonly used format
10.7 Right to Withdraw Consent: Withdraw consent for processing at any time
To exercise any of these rights, please contact our Information Officer using the details provided in Section 2.
11. COOKIES
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. You can manage cookie preferences through your browser settings. Types of cookies we use:
- Essential cookies (necessary for website functionality)
- Analytics cookies (to understand website usage)
- Marketing cookies (to deliver relevant advertisements)
12. MARKETING COMMUNICATIONS
With your consent, we may send you marketing communications about our products, special offers, and wellness tips. You can opt out at any time by:
- Clicking the "unsubscribe" link in our emails
- Contacting our Information Officer
- Updating your account preferences
13. CHILDREN'S PRIVACY
Our products and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.
14. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
15. COMPLAINTS
If you believe we have not complied with POPIA or have concerns about how we handle your personal information, you may:
- Contact our Information Officer (details in Section 2)
- Lodge a complaint with the Information Regulator of South Africa:
Information Regulator (South Africa)
- Email: inforeg@justice.gov.za
- Website: www.justice.gov.za/inforeg
- Telephone: 012 406 4818
16. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
17. CONSENT
By using our website and services, you consent to the collection and processing of your personal information as described in this Privacy Policy.
18. CONTACT US
If you have any questions about this Privacy Policy or our data practices, please contact:
B|G Vitae Email: support@dentra.co.za Address: Centurion, Gauteng
Company Name: Dentra (Pty) Ltd Trading as B|G Vitae.
Company Registration Number: 2026 / 080264 / 07
